This social media campaign was created for Loving Arms Club, a nonprofit dedicated to supporting underprivileged children through giving books. Using the character Bé Mây (Little Cloud), the campaign tells heartwarming stories and conveys meaningful messages about resilience, hope, and community support. The playful, hand-drawn illustrations and vibrant color palette were designed to capture attention and encourage engagement while staying true to the organization’s mission. Each post blends storytelling with a friendly, uplifting aesthetic, making complex topics feel approachable and inspiring.